On the occasion of World No Tobbaco Day ie May 31, BIG 92.7 FM launched a campaign - ‘get high on 100 chartbusters, not on tobacco.’ A BIG Ashtray was placed in 3Cs, Lajpat Nagar and listeners were encouraged to stub their cigarettes in it.

BIG 92.7 FM, India’s first and Delhi’s only ‘100 chartbuster station’ while spreading awareness on the hazards of smoking, today announced ‘get high on 100 chartbusters, not on tobacco’ – an innovative campaign to motivate Delhiites towards healthy living on the occasion of World No Tobacco Day. As part of its awareness creation drive the BIG Ashtray was placed at 3Cs in Lajpat Nagar and breakfast jock Radio Jockey Sujata encouraged Delhi listeners stub their cigarettes in it.

As part of their on-air offerings, the ‘100 chartbuster station’ offered listeners a chance to support their favourite RJ Sujata for her anti-tobacco campaign by stubbing their cigarette in the ‘BIG Ashtray’. The station will also air the top 100 anti-smoking messages penned by the participants of the campaign on May 31.

On ground, RJ Sujata was seen interacting with the local populace and urging them to stub their cigarettes while offering them the BIG Ashtray! People came forward in large numbers to support the initative and stubbed their cigarettes in exchange for chewing gums, to freshen their nicotine breaths.

The station also put up a huge message board around the BIG Ashtray, where people were invited to write messages against tobacco consumption. This innovative campaign was hosted on the eve of World No Tobacco Day, which falls on May 31.

This drive was not only to ensure a healthy life but to spread the message amongst the youth against tobacco abuse.

Delhiites participated in this drive with much enthusiasm and fervour, which saw the youth come forward in large numbers to stub the butt and work towards giving up the habit. As a culmination to the activity, water was poured over the ashtray, cleaning off the remains of the cigarettes.

Speaking on this innovative campaign, Punit Mathur, station director, BIG 92.7 FM - Delhi said, “This is an innovative campaign to create awareness among the youth on the ill effects of tobacco consumption and we have driven the message through both the on air 100 chartbuster music and the on ground offering. The support received from the people has been tremendous, which only encourages us to offer entertainment coupled with such awareness creation initiatives.”

About BIG 92.7 FM:
BIG 92.7 FM, India’s number one FM station and the radio initiative from Adlabs Films Ltd, since the launch of its first station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The company has taken radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.